Growth in the organic dairy sector accelerated over the
past couple of months, despite the recession, according to new
figures.
The TNS data showed that
retail sales of organic milk increased by 4.5% and 10.5% during the
past two four-weekly periods. In total, that meant consumers had
bought more than 2m extra organic pints compared with this time
last year.
"These figures are very encouraging, and are further evidence of
the resilience of the organic milk market," said Richard Hampton,
sales and marketing director for the
Organic Milk Suppliers
Cooperative.
"However, we can't be complacent, and with retail promotions
supporting some of this new growth and our marketing investment
about to launch, we hope to sustain this encouraging trend."
Last week Tesco
announced that
sales of its organic, premium and ethical food ranges had
increased, largely on the back of successful promotional
campaigns, such as "buy one get any other free".
Since last November, sales of organic produce in Tesco stores
were up 52%, while there was 3% growth in its "Finest" range of
fish, meat and poultry foods. Fairtrade produce was up 15%. Organic
medium cheddar was among the most popular products with sales up
70%.
"It's definitely an important time to build on this most recent
market performance," Mr Hampton added. He said the dairy farmer
co-operative was about to launch a new organic milk marketing
campaign, incorporating TV and print advertising and PR supported
by a new microsite and additional online activity.
* For a Farmers Weekly view on the organic market see
Phil Clarke's Business Blog
