I think it would be a huge mistake for you to cut out the auction method. Come over to the the States first and see how our fat cattle and fat hog markets work, and gauge the satisfaction of our producers. If any fat stock trade by auction over here, the percentage is miniscule. The question then becomes, how do you set the price, and who sets it? In the beef trade we have a handful of huge packers. What cattle are on the open market(I don't know the percentage but it is still significant) often times will trade over a few hours at the end of the week, because all during the rest of the week the packers and the feedlot owners try to stare each other down. In our area we have one packer, Tyson. They will come to the farm and bid on your cattle, but if you don't like the bid, what recourse do you have? The next nearest packer is over 100 miles away. Chances are, their bid will be exactly the same. Often times, if the packers do not like the price of cattle, they will shut down a day or two, creating a backlog of cattle, thus driving down the price. Since there is not an auction alternative, the game is played according to the rules set by the packers. You can hold out, all the time your cattle are getting fatter and eventually may get too heavy, so in the end, there is no choice but to accept the price the packer offers.
The hogs are even worse. In 1996, the last really good year for the hog business in this nation, I didn't sell a fat hog under 50 cents a pound, on up to 65 cents(today, low 30s). At that time I could take hogs 4 days a week to 3 different collection points within 30 miles of my farm, and be paid live on the spot. There were 4 or 5 auction markets within 100 miles selling fats, culls, and feeder pigs. 1997 was also a very good year for hogs. At that time, many states had laws against corporate ownership of hogs. Our own producer led organizations pushed to over turn these laws, claiming that direct contracts with packers would eliminate middle-men and bring stability to the hog markets, as I recall it would flatten the peaks and make the valleys more shallow. Well, they got it half right, it for sure flattened out the peaks. The packer contracts didn't actually guarantee a floor price. The base price was set at say 40 cents per pound. If hogs went to 30 cents, you got paid 35, but the other 5 cents went into what was called a "ledger account". The producer ended up owing the packer money. The idea was, that when hogs exceeded a certain price, say 50 cents, the producer would use the excess to pay off the account to the packer. Well, what do you suppose happened when fats got to 8 cents in the fall of 1998? 24 cents under the base, divided by 2, you ended up owing 12 cents per pound to the packer, and were still getting crap for your hogs, (20 cents or so). 12 cents on a 250 weight fat, about $30 a head debt, plus still losing. I actually don't know what happened with some of the ledger accounts, but I do recall some very believable stories that guys who started 1998 in a perfectly solvent state ended it beyond the point of no return, and I also know that some large producers ended up owing packers a million or so dollars, and then the issue was was it secured or unsecured debt. By 2000, I could only sell at one point, once a week, deadweight, I paid the trucking to the plant(100 miles). Those of us who would not or could not contract hogs were left to sell on an open market, a market with no real way to have price discovery. Eventually I got involved with a pool run by a feed company. But not one time in the last 9 years have hogs been as good as they were before the contract boom of the late 1990s. While a $20 per hundred spread between fat cattle and fat hogs use to be considered huge, today fat cattle fetch 3 times the money per pound that fat hogs do.
The idea of cutting out auctions is old hat here. It sounds like a good idea, but as far as I am concerned, the trend toward direct trade with packers has almost entirely benefited the packer. I don't know the mindset of those you deal with in the UK, perhaps they are more concerned about giving the farmer a good deal, but I doubt it. Correct me if I am wrong, but the bloodbath in prices was caused by all of the movement restrictions, wasn't it, not the auctions? I would be interested to hear what plan is being followed with regard to how prices will be determined if fat lamb trade is moved toward this collection point idea. The other issue, and I could go on and on, is when packers have a guaranteed number of head coming in to the plant under contract,there isn't much incentive for them to bid on the open market, so what happens to those without contracts, or not in the marketing group? Once the auctions are gone, they will probably be gone forever. With auctions you get true price discovery in my opinion. Sometimes the seller doesn't like the price, other times the buyer doesn't. I say, better investigate our trade over here, you may find your situation doesn't look so bad.