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The Federation of Organic Milk Groups (FOMG) is to officially launch a new interactive website on the 7 April as part of its ongoing Love-OM! campaign. www.love-om.com celebrates the wellbeing associated with organic milk and aims to drive sales by highlighting the benefits to consumers - for their health, for the environment and for the cows. As part of the campaign they have persauded farmers and tanker drivers to strike some Tai Chi poses. Bizarre....

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Last updated on Wed, Apr 2 2008

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Farmers doing Tai Chi...yes really!

The Federation of Organic Milk Groups (FOMG) is to officially launch a new interactive website on the 7 April as part of its ongoing Love-OM! campaign. www.love-om.com celebrates the wellbeing associated with organic milk and aims to drive sales by highlighting the benefits to consumers - for their health, for the environment and for the cows. As part of the campaign they have persauded farmers and tanker drivers to strike some Tai Chi poses. Bizarre....
 

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Rob Tavener - pose two
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Comments

zoeshiloh said:

Hmmm.... not really a farmer as overalls and wellies are FAR too clean??

1:56 PM on April 2, 2008

farmer facey said:

That's because Tai chi cleanses all

2:32 PM on April 2, 2008

Isabel Davies said:

Good point - they do seem a little shiny. But I am led to believe these are real people. Maybe he is a tanker driver?

Either that...or his other half said: "You can't be seen out in public looking scruffy" and then proceeded to clean him up!

2:34 PM on April 2, 2008
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