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The Federation of Organic Milk Groups (FOMG) is to officially launch a new interactive website on the 7 April as part of its ongoing Love-OM! campaign. www.love-om.com celebrates the wellbeing associated with organic milk and aims to drive sales by highlighting the benefits to consumers - for their health, for the environment and for the cows. As part of the campaign they have persauded farmers and tanker drivers to strike some Tai Chi poses. Bizarre....

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Last updated on Wed, Apr 2 2008

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Farmers doing Tai Chi...yes really!

The Federation of Organic Milk Groups (FOMG) is to officially launch a new interactive website on the 7 April as part of its ongoing Love-OM! campaign. www.love-om.com celebrates the wellbeing associated with organic milk and aims to drive sales by highlighting the benefits to consumers - for their health, for the environment and for the cows. As part of the campaign they have persauded farmers and tanker drivers to strike some Tai Chi poses. Bizarre....
 

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Neil Foote striking the 'Directing the herd' pose
Ginny Mayall of Pimhill Organics 'Opening the Farm Gate'
Neil Foote - who knows what pose this is...?
Piers and Tim Dutton - 'Arms like tractor wheels' pose
Rob and Gareth - 'Up with the lark'
Rob and Gareth.....skipping?!
Rob Tavener - ' Lazily buttoning overalls' pose
Rob Tavener - pose two
Tristan Dale - 'Surveying the field'
Tristan Dale - 'Surveying the field ' strike 2
 
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