A new European-wide campaign to promote the sustainable use of crop protection products has been launched by the European Crop Protection Association (ECPA).

The ‘Sense+Sustainability Campaign’ targets EU agricultural stakeholders and aims to raise the awareness of the social, economic and environmental viability of using products sustainably and look at the role integrated farming can play.

It follows two previous European-wide campaigns – CommonGround and Field2Fork – and will be rolled out to participating associations through to March 2007.

Commenting on the launch, UK Crop Protection Association chief executive Peter Sanguinetti said:

“In the UK the whole of the agricultural industry has worked together for the last five years on the Voluntary Initiative to promote best practice for the benefit of the environment.

“It has achieved significant behaviour change and has begun to demonstrate improvements in water quality and biodiversity.”

A dedicated website has been set up for the new campaign, see www.ecpa.be/Sense+Sustainability