The latest New Holland farming machinery is to be displayed outside St Paul's Cathedral to remind Londoners how they depend on British farmers for their food.
The showcase will tell thousands of London commuters not to forget where the ingredients in their lunchboxes come from, and the vital role of UK farmers, who work hard to produce it.
The Display of Modern Farming Practices will take place from 7am until dusk this Wednesday (16 January).
The Addington Fund, which provides homes for farming families who have had to leave the industry, is organising the event. The day will start with a demonstration of some of the latest farming machinery outside the cathedral.
Three New Holland tractors - a T8.390, a T7.270 and a T6.175 - and a CX6090 combine harvester will be driven by lorries across the streets of London to arrive at St Paul's in the evening. The day will end with a Plough Wednesday Evensong at 5pm.
Ian Bell, director of the Addington Fund, said: "In the UK as a whole, 1bn meals are now eaten outside of the home every year. Yet we have a significant percentage of people who have no understanding of where their food originates from.
"The atrocious weather we have been experiencing during the past few months has made the event even more pertinent than we originally envisaged.
"From a farming perspective, we already know that we will have a poor yield from harvest 2013, and with the best will in the world we will not get back on track before harvest 2014 at the earliest. This will have a direct effect on food costs, but we must engage with the public so they understand why."
The Turney Group, a New Holland dealership that covers Oxfordshire, Buckinghamshire, Northamptonshire and Bedfordshire and surrounding counties, is supplying the machinery.
More on this topic
Farming charities call for funding help
Philip Case on G+