Tickets are on sale for Cereals 2012, which returns to last year's venue in Boothby Graffoe, Lincolnshire, on 13 and 14 June.
The event is set to build on last year's success when 27,000 visitors found the latest technical and business advice from about 470 exhibitors.
Coaxing more yield from crops to make the most of good grain prices in a drier environment while controlling costs is a real challenge, says event director Jon Day of Haymarket Exhibitions.
"Cereals is the place to find expertise and advice to help growers tackle that and other technical challenges to keep their businesses profitable.
"Whether you are looking for the latest varieties, the most up-to-date advice on blackgrass control or how to minimise establishment costs, the answers will all be found at Cereals 2012."
More than 90 crop plots will help researchers, manufacturers and advisers bring their technical messages to life, while working demonstrations will put a vast range of tractors, cultivators and drills through their paces.
The Sprays and Sprayers arena will showcase the latest spraying technology and equipment, and a renewables area highlights innovations in biofuels and other forms of renewable energy.
New attractions include a careers initiative, where several exhibitors will outline prospects for new entrants and a soil and water trail.
In the Arable Conference marquee, speakers including farm minister Jim Paice will debate topics including attracting new farmers to the industry, improving crop yields, CAP reform and farming's image.
HSBC is the principal sponsor for the ninth year, demonstrating the company's commitment to the industry, says head of agriculture Allan Wilkinson.
"Agriculture and the food chain are vitally important sectors for the bank. Cereal crops have the greatest impact of any part of the industry either as an income stream, or as a key input in the livestock sector.
"Supporting Cereals helps us support the development of best practice with the aim of improving efficiency and the bottom line."
Tickets for Cereals cost £22 each (£18 for students) and are available online. Visitors qualify for two NRoSO and four BASIS points for attending either day, plus there are opportunities within the event to earn extra points.