Retailer Marks & Spencer is launching a new range of speciality meat and poultry, sourced from small-scale British farms.
The new range includes several exclusive products, not previously available on the UK high street and has been created to champion lesser-known breeds with the highest welfare standards.
The range, which will be available in M&S stores from this month, includes Cou Nu (Naked Neck) free-range, corn-fed chicken, the first British free-range guinea fowl, and the first British Oakham Poussin.
The guinea fowl will represent the first time free-range guinea fowl has been reared in the UK. While the exclusive Oakham Poussin will be the first British born and bred poussins to be sold by a major retailer.
Steve McLean, M&S head of agriculture, said: "We know our customers like to buy British and are keen to try lesser known varieties of poultrymeat, so we're really excited to be launching this range - it supports British farmers, and gives our customers some delicious new options to enjoy for dinner.
"We've spent years scouring the country to find the best tasting meat and poultry, and we are really proud to be working with some truly innovative farmers to deliver delicious products that we hope our customers will enjoy."