Earlier this month Tesco put out a press release suggesting it was seeing some "green shoots" of recovery in the organic market.
Having been hit hard by the recession last autumn, the supermarket reported a month-on-month increase in organic vegetable sales since the start of the year, suggesting the market would be "back on track" by the autumn.
This positive news was reinforced this week by news from OMSCO that retail sales of organic milk have also climbed significantly.
Their data pointed to a 10.5% increase over a four week period, leading to the conclusion that "despite the recession, demand for organic milk has remained robust."
Encouraged by this market upturn, OMSCO is poised to launch a £1m multi-media campaign to promote the benefits of organic milk. "The most important thing for us to do is to remind consumers of the nutritional differences of organic milk," said marketing director Richard Hampton.
But OMSCO will have its work cut out...
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