Concerns about the threat from imports of eggs from hens kept in conventional cages were very much in evidence at this week's NFU annual conference.
The fear is that, with the UK well on the way to complying with the EU regulation that will ban conventional cages from 1 January 2012, other member states are dragging their feet.
Poland in particular, where just 100 of the country's 600 commercial units have started to replace their conventional cages with new enriched ones, is already seeking a five-year extension to the new rule. And it is likely that other new member states will soon join them in demanding similar exemptions.
NFU poultry board chairman Charles Bourns told delegates this week that over 100m hens are likely to still be in conventional cages in Europe in 2012, giving those producers a massive cost advantage...
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Yara has always been seen as "acquisitive" and eager to grow its 7% share of the world market to something in double figures - and this takes it another, significant step on the way.