Don't let the buzz over Nocton Dairies drown out what is happening to the other 11,000 milk producers in England and Wales. A friend has just emailed me in exasperation, having found two litres of milk on offer at £1.50. I can't ever remember seeing milk that cheap - or treated that cheaply - and neither could he. This is the sort of thing Peter Kendall was talking about last week when he called it "ruthlessly damaging promotion". Now it is no surprise that Farmers For Action and others are preparing to take up the cudgels again. It's like all the progress made in the last five years never happened.
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I went into Asda a couple of nights ago. Milk prices as follows: 2 FOR £2.00£1.25(55.1p/lt.
£1.85(54.2p/lt)Semi skimmed fresh milk(6pt)Buy 2 for £3.00
It really is time to address the issue of porducts being sold as loss makers. It is completly undermining not only to the dairy industry but the agricultural industry as a whole. We are being told that support for our industry by the British public is increasing. I don't dispute the claim. But lets be honest here if there is a choice of an identical product but at vastly differing prices which one is the consumer going to buy? Surly there is an ethical and moral duty by government to address this issue.