Frontier Agriculture has agreed a deal with Molson Coors UK which will see the Cargill-owned grain trader supply about 85% of the brewer's barley.
A growing proportion of the malting barley supplied by Frontier comes from customers who are members of the Molson Coors Growers’ Group. MCGG now has 101 farmer members who supply malting barley used in the brewing of Carling, the UK’s best selling lager , by Molson Coors at Burton on Trent. Carling is the only mainstream lager to receive Red Tractor certification, proving that 100% of Carling barley has met the high quality standards set by Red Tractor throughout its production, from grain to glass.
Frontier's Jonathan Hoyland said: “This new agreement will allow our growers to plan by variety, specification and contract terms with a very high level of certainty. This is especially important for Molson Coors because specialist malting barley growers, who might otherwise be tempted to shift focus to an alternative crop, can now plan well ahead sure in the knowledge that there is a healthy market for their grain.”
A growing proportion of the malting barley supplied by Frontier comes from customers who are members of the Molson Coors Growers’ Group. MCGG now has 101 farmer members who supply malting barley used in the brewing of Carling, the UK’s best selling lager , by Molson Coors at Burton on Trent. Carling is the only mainstream lager to receive Red Tractor certification, proving that 100% of Carling barley has met the high quality standards set by Red Tractor throughout its production, from grain to glass.
Frontier's Jonathan Hoyland said: “This new agreement will allow our growers to plan by variety, specification and contract terms with a very high level of certainty. This is especially important for Molson Coors because specialist malting barley growers, who might otherwise be tempted to shift focus to an alternative crop, can now plan well ahead sure in the knowledge that there is a healthy market for their grain.”
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