Morrisons is looking for an extra 3,000 head of native-bred cattle a year, for which it will pay a 20p/kg dw premium or up to £75 a head over its base price.
Other eligible native breed cattle earn a 10p/kg premium. The extra stock represents a 15% increase and will take the weekly kill in the native breeds’ scheme to 400 head.
Since Wm Morrison Supermarkets and Woodheads officially launched the scheme 12 months ago, it has achieved its initial target of sourcing more than 18,000 British native breeds and their crosses.
A feeding regime designed to enhance the breed’s inherent eating quality has achieved an average 334kg carcass weight in 22 months with 60% grading R or better. Eligible steers or heifers must come from farm assured units and weigh between 260kg and 380kg cold carcass weight.
Morrisons is partnered with the Beef Shorthorn Society to promote the use of registered and DNA-recorded Beef Shorthorn bulls in the UK suckler herd – Beef Shorthorn-sired animals now account for a third of the native beef breeds scheme cattle, compared with 25% at the outset.