My previous blog posting observed how laid back fertiliser manufacturer Yara seemed to be about being jilted by Terra, its partner in GrowHow, in favour of a better merger off from a rival suitor.
The same cannot be said of dairy farmers involved in another partnership - the Arla Foods Milk Partnership - who have been similarly jilted by supermarket group Asda.
We've taken a number of calls from farmers in recent days, aggrieved by the short notice they have been given of the change, by the cursory nature of the letter they received, the lack of clarity about the criteria used and the fact that they are to receive 1p/litre less for their milk from 1 April.
Asda brushes this all off, saying it's just a review of its supplier base to establish a more consistent core pool of milk producers - something it does from time to time anyway...
