Three cheers for Farmhouse Breakfast Week which began on January 21. Organised by the Home-Grown Cereals Authority and backed by Food from Britain, this year's event sparked more than 1,000 media articles, valued at £3.3m, all promoting British breakfast ingredients.
Events included the NFU's attempt to prepare the world's largest bowl of porridge weighing over 66kg and made from 20kgs of home-grown oats and 50 litres of milk to education promotions with schools throughout the UK.
Also HGCA arranged for the BBC2's Sir Terry Wogan to celebrate a different regional breakfast each day and ASDA distributed Farmhouse Breakfast Week recipe cards throughout its 320 stores nationwide.
This is just the type of imaginative, far-sighted promotion farming needs to showcase all that best about British regional foods. Here's to Farmhouse Breakfast week 2008. Long may this event and others like it, such as British Food Fortnight, celebrate the best of British home-grown food.