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As British as roast beef...

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It seems as though people across Europe can't get enough of the 'typically British' products we produce.

Twinings Tea, Walker's Shortbread, Weetabix cereal and Tyrells Crisps all feature high up on the list of exported products.

But one British product in particular seems to being proving particularly popular: meat.

According to latest figures from Food From Britain, the UK's meat export market rose by 4% to £764.4m last year.

While lamb continued to be Britain's largest meat export, it seems meat eaters across Europe, particularly in France and Ireland, had been eagerly anticipating the lifting of the beef export ban.

Last year, exports of beef increased by a whopping 321% to £80.1m.

While it still lags behind the £232.6m lamb export market, FFB reckons the UK's beef export market is "one to watch".

But there's one important caveat to the UK's potential to utilise this growing export market - equally fierce competition exists from France, Germany and the United States.

For British products to continue to be a growing part of the overseas menu, producers have to ensure they keep an eye on what the competition is doing, keep producing quality products and continue to target new markets.

That way, with a bit of luck, it might soon become the norm in Poland to polish off your Weetabix and Scottish shortbread with a nice British steak.

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This page contains a single entry from the blog posted on April 20, 2007 3:49 PM.

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