Next week sees the launch of the Great Milk Debate - the National Federation Womens' Institutes has teamed up with the National Farmers' Union to bring awareness to the general public of the plight of the dairy industry. Farmers, milk processors and retailers wills have the opportunity to face the public.
Over 90 meetings throughout the country have been planned and some have already taken place - over 90 people attended a debate at Hailsham in East Sussex.
Is all this too little too late? Having the W.I on your side has got to be a good thing - remember their slow hand clapping Mr Blair a few years ago?
What you can do......
Go along to a meeting near you and share your views.
Support this initiative - a rare chance to bring people together and educate consumers about rural life and the dairy industry.
Participate in our forum on Talking Point - the Great Milk Debate
Send an e-mail with your thoughts at fwnews@rbi.co.uk
or write to us at The Great Milk Debate, Farmers Weekly, Quadrant House, Sutton SM2 5AS