They''ll probably be some people who get a bit sniffy about the NFU joining forces with Weetabix to run a straw sculpture competition. But I happen to think it is a really good idea.
Straw scupltures aren't new but they are a really effective way of grabbing the attention of consumers and people will travel for miles to see a really good one.
You can spend hundreds and thousands on advertising campaigns but I bet a few well-placed straw trains and straw men will have far more impact.
They'll do what the industry needs them to do: Remind the public that farmers are out there producing the food they eat.
They might even convince people that farmers have a sense of humour too!
Comments (1)
Straw sculptures can have colossal appeal - does anyone remember the amazing straw cathedral produced for the Cereals event a few years ago in Lincolnshire? It was the talk of the event, captured the public's imagination and appeared on countless TV news programmes. How's about somebody has a go at a giant Red Tractor made from straw? Come on NFU, it must be worth a go....
Comment left on July 17, 2007 12:06 PM
Posted on July 17, 2007 12:06