You've got to feel for farmer Roger Pride, who is not only dealing with the loss of his cattle herd due to foot-and mouth, he also also had to face the national media.
Mr Pride made his first and only public appearance at a press conference organised by the NFU earlier today and it must have been pretty intimidating. He's had no media training and suddenly he's faced with a bank of cameras and journalists with notebooks at the ready.
It is a situation that I hope other farmers won't have to deal with.