Advertising is everything. That’s why many global companies spend millions of pounds tempting the public to buy their products.
So what hope is there for the egg and chicken sector competing with global food players like Pepsi and Coca Cola?
My Colleague on a recent in South Africa took this picture of a novel approach adopted by a local poultry company.
Painted on one side of the poultry shed is a mural giving the appearance of a traditional stone building with two partially open wooden doors, revealing some content looking hens and eggs on straw.
It certainly looks better than the acres of grey or brown monotonous sheds typically seen in the UK.
Just think of the advertising potential. It’s no different to having thousands of billboards across the UK that could be used to promote British Chicken, Lion eggs or even organic poultry.
But I suppose the planning officer would put a stop to it. And many units try to remain hidden from public view because of the fear of animal activists targeting them.
Shame, as such advertising could brighten up poultry units and catch the public’s imagination.