This week is a big one for British farmers because there a three programmes planned which put agricultural production systems and the slaughter process firmly under the spotlight.
Two of the shows start their run tonight. There's Hugh's Chicken Run on Channel 4 at 9pm looking at chicken production and then Kill it, Cook it, Eat it on BBC3 at 10.30pm and both have already got farmers talking on FWiSpace.
On Friday, chef Jamie Oliver will also return to the issue of chicken production with a show called Jamie's Fowl Dinners.