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The latest Delia Smith cookery book may have only been published a few days ago - but it is already having an impact at Marks & Spencer.
Sir Stuart Rose, M&S chief executive, told the NFU Centenary Conference that the inclusion of a tin of minced lamb in one of the recipes had boosted sales by 200%.
Sales of minced beef had also risen by 60%, he said, despite the fact it isn't even featured.
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