There's one question that the audience at the NFU Centenary Conference is struggling to answer.
Is it good or bad news that Tesco boss Sir Terry Leahy has taken a tumble on the ski slopes and so won't be able to address conference later today?
NFU president Peter Kendall joked: "I wonder if during a bit of apres ski he ran into a group of disgruntled poultry producers who managed to do more damage to his ribs than any skiing accident..."