« In the news Wednesday 9th April | Main | Journey into Africa - a bit further »

Pedant's delight

I love it when I spot things like this.

Despite all their much publicised efforts to back British farming and connect customers with where their food comes from it seems some of Tesco's product development specialists could do with learning a bit about food to.

There can be no other explanation why Tesco's organic porridge oats carry a spendid picture of wheat ears!

tesco%27s%20folly.bmp

TrackBack

TrackBack URL for this entry:
http://www.fwi.co.uk/cgi-bin/mt/mt-tb.cgi/25142

About

This page contains a single entry from the blog posted on April 9, 2008 6:01 PM.

The previous post in this blog was In the news Wednesday 9th April.

The next post in this blog is Journey into Africa - a bit further.

Many more can be found on the main index page or by looking through the archives.