Farmers Weekly Interactive

How to top the Google ranking….

Jokes were few and far between at this week’s International Egg Commission conference in London.

But one moment raised a bit of a snigger, as American internet guru Susan Hallam was explaining the intricacies of “search engine optimisation”.

To demonstrate her point about the effectiveness of “key words”, she had typed into the search term “wholesale eggs” and, lo and behold, top of the Goggle rankings came Barradale Eggs.

The website was not going to win any awards for snazzy design. But it did tick many of the boxes the Google crawlers were interested in, Ms Hallam suggested, in particular using the words “wholesale eggs” in the title bar and logo.

It would have been unkind to explain to Ms Hallam that Barradale only tops of the list because the company has recently been subject to high profile allegations of malpractice in the UK egg industry and has been booted out of the Lion scheme…..

Philip Clarke

2 Responses to How to top the Google ranking….

  1. Susan Hallam April 8, 2013 at 4:05 am #

    Very interesting… and indeed I had no idea the trouble Barradale had gotten themselves into!

    Unfortunately, as they say all publicity is good publicity, at least in terms of search engine optimisation. Ironically, it might be inbound links from reputable publications like your own (see your link above) that will be bouncing them straight to the top.

    PS – I’m British, as well as American.

  2. Philip Clarke
    Philip Clarke April 8, 2013 at 4:05 am #

    Hi Susan. Great to hear from you – and I hope you didn’t mind me having a bit of fun at your expense on my blog! I’m also impressed that you picked up on it so quick.

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