Waitrose have announced that they are launching a value range and cutting prices on fresh produce. (Heaves shoulders and sighs in a theatrical way).
This shows how serious “The Crunch” TM has now become. What next? Are Rolls Royce going to bring out a “budget” vehicle to compete with the Kia Picanto? Is Rolex going to bring out a plastic, digital calculator watch?
Presumably Mark Price knew about all this when he spoke at the NFU conference (and when I did my over-excited interview with him) but decided that it was not the ideal place to start spouting about it.
Waitrose may be one of the fairest supermarkets to work with but they are still a supermarket.