We grow flowers for multiple retailers. I have to keep reminding myself of this. We are a wholesale business.
I get a lot of phone calls from florists, flower arrangers, brides etc who want to buy flowers directly from us. I try to resist these sales; they eat so much time. Now I mostly only do it for friends.
I am a one-man sales team. I have a lot of stuff to sell and it is much easier if I can sell it a trailer-load at a time. I have to be careful not to get into converstaions about "what shade of blue is it?" when someone only wants to buy 50 stems. I would never get home in the evening, I never get to eat my dinner until 9.00pm as it is. I particularly dread it if someone arrives with a ribbon that they want to colour match. We have to store our flowers in the dark and the whole episode becomes laughably annoying. I once had a woman crying down the phone because the flowers were "the wrong pink." THAT WILL NEVER HAPPEN TO ME AGAIN.
Yesterday I had a call from Conde Nast Bride magazine who said that they wanted to feature our flowers in their magazine. This sounds flattering. I am a weak and vain man; usually I will do anything if I am given some praise.
It quickly became evident that what they actually wanted was free flowers and not a ten page feature on me. I also have to be careful not to advertise in areas that will bring business that I don't want. My cynicism is increasing as I get older. Over the years I have spent a lot of time faffing about doing other people's work without getting paid; it is hard enough to make a profit in the flower industry as it is.
The thing is, life is more fun if you say yes to things. My life has been more straight-forward since I became cynical, it has also become more boring. I agreed to find some flowers for the magazine.

Dear Mr Naylor,
I am so glad you didn't let cynicism take over. You are far too young for that! Someone, somewhere will keep that magazine for years [I could be that person - there is always important 'stuff' in them] and your flowers will always be there.Apart from that delphiniums are beautiful and as many people as possible should be exposed to them!