First, it's a giant advert for a lap-dancing club in a field, now news reaches us of a farmer using his land to promote the forthcoming Simpsons film.
It involves an 180ft picture of Homer, painted on a hillside in Dorset alongside the well-known and well-endowed Cerne Abbas giant - the ancient fertility symbol.
Henry Digby, the farmer who own the land on which it's painted - and whose family used to own the giant before gifting it to the National Trust - has denied any suggestion it's vulgar.
"It's been done in fully soluble paint," he maintains, "so it'll be gone within a couple of weeks - or with the weather the way it is, it might be gone rather quicker than that."
Pagans hate it and have announced they'll be doing some rain magic to speed its disappearance. Other locals, meanwhile, heartily approve.
When I first saw it, I assumed it was a doughnut that Homer was brandishing - but my better educated collegues tell me it could also be intended to suggest he's playing the game of quoits. Doh!
One of the pictures is vulgar, but I fear it's the older of the two.
Hi Derek,
Yes, it's funny, isn't it, we're often less shocked by things - just because they're not new and we're used to them.
Tim
Ive only got 8 weeks left to go, until my second baby girl arrives. Im starting to get nesting instincts kick in.