Giant sheep appears

Another week, another advert pops up in a field.

After the lap-dancing club and the giant Homer Simpson, now it's a giant sheep.

About 1.7 million vehicles are expected to pass this giant sheep near the M62 at Bradford this week, marking the launch of the latest phase of a campaign by the English Beef and Lamb Executive to promote Quality Standard Mark lamb. It's 1000 square metres in size.

It's not the first time EBLEX has come up with a wacky idea to promote British meat - one of their previous initiatives involved Ian Botham's bottom!