Tim

No bull. Well, actually quite a lot of bull...

on October 26, 2007 10:14 AM | 2 Comments | No TrackBacks

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I like wine and I like the countryside so this ticks two boxes for me.

Rather neat, this bottle, wouldn't you say. A friend brought it when he came over for dinner last night and the label made us laugh.

I love the picture of the bull on the back with all the wine references - like 'well rounded', 'nice finish' and, pointing at a certain area of its anatomy, 'noble pedigree'.

It's an Australian wine, Camden Park, and very drinkable it was, too. They've also got an interesting blog.

Food and drink producers in Britain have got a lot better at this sort of thing in the last few years - recognising the importance of how they market their products.

I always think it's important for farmers to tell the story of their products - explain where it was grown or reared, and how, and share with the customer who they are. Put, in other words, some of their personality into the marketing of the product.

Anyway, apologies if there are any spelling mistakes in this post (and for the slightly crooked photograph) - it wasn't the only bottle we drank.

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2 Comments

The label is very clever on the back of the bottle. Sara from farmingfriends

Hi Sara... yes, great isn't it. It's clever and funny!
Tim

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Written by Tim Relf, with occasional postings from Rachel Jones, Field Day is the place to come for a slice of rural life.

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