No, that headline isn't a blatant attempt to snag search engine traffic - it's a legitimate question.
I'm conscious that I worry too much about the stupidest things. I worry about it a lot, in fact, which merely reinforces the point.
One of the many things that winds me up, for example, is when people use the word 'cow' generically.
Now I know in the great scheme of things - when set against things like earthquakes, floods and the Aids crisis - this is unimportant. Why then does it get my goat so much?
It's niggled me again, having read another story on the BBC about the massive bullock which I reported on earlier.
The opening paragraph, which refers to it as a bullock, also goes on call it a cow. It can't be both - and if it's a bullock it's quite obviously not a cow.