Britain's most expensive bread has gone on sale at Harrods, priced £15 a loaf.
The Roquefort cheese and almond sourdough costs ten times as much as ordinary bread.
Master baker Paul Hollywood, who created it, reckons it's the best he's ever made and has dubbed it "the Rolls-Royce of loafs."
A spokesman for the London shop said the product should appeal to shoppers looking for something special for their Christmas table. "At Harrods we are always on the lookout for exciting new products that are also of the best quality. At Harrods, we believe in catering for all tastes and price ranges."
Obviously the effects of the credit crunch are yet to reach the Knightsbridge store.
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