Five TV might be running a Farmer Wants a Wife initiative - but it's not the farmer himself who's looking for love, more the ladies of the parish, according to Lucy Reeves of the countryside online dating site Muddy Matches.
Rural women, she reckons, are twice as keen as the fellas to meet their perfect match and find love, if the numbers of people signing up their site are anything to go by.
"We're forever reading stories in the press about the lack of single women in rural areas and the wacky lengths to which some men have gone to attract ladies to their region. But what we seem to be experiencing is completely the opposite."
Having turned their attention last year to 'offline' social events such as sailing trips, clay shoots and activity weekends, Emma and her sister, Lucy, who launched the business in 2007, also noticed a similar pattern.
"We would sell out of female places within a week or two of advertising an event, but it would take much longer, and a lot more badgering, to fill the male places!"
They're holding a black-tie Mud Lovers Ball on February 28 in Northamptonshire. Male tickets are still available for £65.

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