Lambs are the latest recruits in a new advertising campaign which is being launched in the Lake District this spring.
The organisers of Lakes Alive, a new series of outdoor performances and street arts, are giving farmers across Cumbria little plastic coats to promote the events and to help protect the lambs from bad weather.
The raincoats, called lammacs, feature the Lakes Alive logo and a web address where people can find out more about the events, which begin in May.
Lammacs are sold by agricultural suppliers Agrimin and help to prevent one of the biggest danger facing new lambs, hypothermia.
Lakes Alive will be launched with six large scale outdoor events between May 23 and 31, with performers showing off their skills with the area’s spectacular scenery as a backdrop.
The first, The Reach for the Sky, will include aerial acrobatics from French and Argentinian artists, 100 human castle builders from Spain, a double high wire walk across a harbour, and a new circus festival.
Julie Tait from the events’ organisers Kendal Arts International says: ”Lakes Alive is all about capturing people’s imaginations by offering something quirky and memorable, so we wanted to do something out of the ordinary to grab people’s attention.
“Our aim is also to give the beautiful and diverse landscapes of Cumbria and our fantastic natural heritage a contemporary twist by staging spectacular and innovative outdoor performances.”
The adverts can already be seen on lambs at Lock Bank Farm near Sedbergh, Willowford Farm at Gilsland near Hadrian’s Wall and Raines Hall Farm near Kendal, which includes the Lakeland Maize Maze.