Look out for phallic-shaped cucumbers.
Yes, more misshapen fruit and veg will be sold in shops from today, thanks to changes to EU rules.
EU-wide marketing standards had ensured only the finest-looking produce reaches supermarket shelves - but the repealed rules affect, among other products, artichokes, asparagus, Brussels sprouts, cucumbers, onions, peas, carrots, plums, and celery.
So long as it is clean, free from pests or diseases, is not rotten, and is labelled with the country of origin, retailers will be able to market produce as they see fit.
Specific market rules do, however, stay in place for products including apples, lettuces, pears, strawberries and tomatoes.
The move has been welcomed by many. Conservative MEP Neil Parish said: "To stop stores selling perfectly decent food during a food crisis is morally unjustifiable. Consumers care about the taste and quality of food, not how it looks."
Leave a comment
What a user pic? Get a Gravatar!