Streets in fields

How about this for a novel design in a field (and no, this isn't crop circle vandalism, this is all done with permission!)

The picture came to me from a software company called Farmade. They'd been contacted by a PR outfit called Beatwax (who'd previously been involved in the giant Homer Simpson).

They wanted to create a pattern to promote Sony's new headphones, using an image related to the band, The Streets.

Using their clever GateKeeper kit, Farmade soon had an image of The Streets lead singer, Mike Skinner, wearing the headphones marked out in a field, which a John Deere dealer, Ashworth Farm Machinery, cut out using a lawnmower.

It was done at Castle Cary in Somerset so people arriving for Glastonbury music festival could see the image in the grass.

There's a short video clip of it on YouTube (be warned if you watch it, some of the language is a bit fruity).