The latest celebrity (OK, sort of celebrity) to endorse food/drink is Donna Air.
The TV presenter (I admit it, I had to google her) is backing a new campaign from the Organic Milk Supplier's Cooperative (OMSCo).
A strong supporter of organic milk, Donna believes that natural beauty depends on food and drink choices as much as genetics or regular exercise.
Well, no doubt Donna grew up drinking organic milk and vegies, hence the results. Or is organic certification a recent occurance.