Supermodel Jodie Kidd has teamed up with Hovis to search for the ultimate sarnie.
The initiative ties in with British Sandwich Week which kicked off on May 12 and the launch of the brand’s all new British Farmers Loaf.
The TV presenter has, it appears, a sandwich connection – her paternal grandmother was married to the 9th Earl of Sandwich’s second son. So this upper crust (upper crust, geddit!) country girl is well placed to launch this hunt.
The sandwich originated during one of the Earl of Sandwich’s card games in 1762 and, to celebrate its 250th anniversary, Jodie has ditched the catwalk for the countryside as she goes in search of the best fillings.
“Sandwiches are one of life’s little pleasures and everyone has their own preferences and opinions on how to prepare the ultimate lunchtime treat,” says Jodie, whose describes her favourite as “an English twist on a continental classic”.
“My favourite combination is a very ripe Sussex brie, a flavoursome local ham, slices of tomato and some spicy rocket.”
You have until May 27 to submit your ideas for ingredients (the overall winner will receive a £500 hamper).