Farmers Weekly Interactive

Tough love

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Footballing-hardman-turned-Hollywood-star Vinnie Jones has been unveiled as the latest celebrity to front the Make Mine Milk campaign.

He’ll be seen on the sides of thousands of buses, sporting the famous milk moustache.

The adverts, carrying the headline ‘you know what’s good for you’, aim to show the British public that low fat milk, at less than 2% fat, is a healthy choice for the whole family.

Vinnie – who has starred in blockbuster films such as Lock, Stock and Two Smoking Barrels and Gone In 60 Seconds – has revealed that the ‘white stuff’ is a big part of his daily diet.

He is the latest star to promote the health benefits of low fat milk, following in the footsteps of Kelly Osbourne, Jenson Button, Elle Macpherson and Gordon Ramsay.

More news on the ‘Make Mine Milk’ campaign.

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Tim Relf

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