This isn’t the typical video you see being churned out by an American fast food company.
The animation below charts the life of a farmer as he slowly turns his family farm into an industrial animal factory, before seeing the errors of his ways and opting for a more sustainable future.
Interestingly, the film was commissioned by Mexican fast food chain Chipotle to emphasize the importance of developing a sustainable food system. With a bit of help from Brit rockers Coldplay and country legend WIllie Nelson on the soundtrack.
Interpret the message as you will, there’s no denying it’s a beautiful animation. It recently won stack of prizes at the Cannes Film Festival. Check it out…