Farmers Weekly Interactive

Model behaviour for Wool Week

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Wool-clad, sheep-accompanied M&S models strut through London to launch a ‘Shwopping’ campaign in support of Wool Week, run by The Campaign for Wool, which kicks off today (October 15).

Wearing customised slogan jumpers, they were calling on the British public to ‘shwop’ unwanted clothes items when they buy something new to be reused, recycled or resold through the M&S and Oxfam partnership.



Tim Relf
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