If you work on a city farm, you really have to think outside the box to grab the attention of your urban neighbours. After all, some of them have never set foot on a farm in their lives.
Big hats off to Hackney City Farm then, who came up with this gimmick to tap into their audience and get Londoners thinking about the recent Red Tractor Week:
I genuinely had to do a double take before I sussed that they were Posh n Becks lookalikes.
In keeping with the urban vibe, the farm also enlisted the skills of renowned graffiti artist Julian Phethean, who created this rather cool Red Tractor graffiti mural:
Here’s Julian in action, creating his masterpiece: