I've often bemoaned the failure of our farming industry to promote itself properly.
Other countries have long since grasped what we seemingly still fail to - that celebrity sells. The Americans have even used David Beckham in a milk promotion drive.
News now reaches me that the Swiss have signed up a load of celebs for their latest agricultural campaign - among them Formula 1 star Michael Schumacher, who's retired there to run a horse stud farm.
Continue reading "Schumacher, as you've never seen him" »
Anyone interested in sustainable farming in Africa will have a chance to learn about it - on a farm in Herefordshire, of all places.
From Monday, visitors to Shortwood Farm at Pencombe will be able to see the 'African Farmyard' - complete with cow - to demonstrate the work that the agricultural charity Send a Cow does with rural families there.
Continue reading "Herefordshire or Uganda?" »
The French, for all their faults, get some things right.
One of my bugbears is people moving to the countryside and then complaining about the noise of tractors or slow farm machinery on the roads or the smell of manure.
The mayor of one French village is obviously similarly irked by this.
Continue reading "If you don't like it, hard cheese" »

When farmer’s son Jonathan Webber isn’t busy running his own Exmoor-based business, he's a captain in the Territorial Army.
He’s been serving in Afghanistan’s Helmand Province and couldn’t resist taking the opportunity to show some of the nomadic farmers a copy of his favourite farming read.
There is “an unbelievable attitude of get on and make-do” among these farmers, he says.
They certainly cope with tough conditions: temperatures of 60 degrees centigrade in the summer, minus 10 in the winter, no shoes, hardly any machinery, sandstorms, stones everywhere plus landmines from the Russian occupation. “Afghan farmers have a pride equal to that of those in the UK.”
Continue reading "From farmy to army..." »

Funny what you notice on labels once you start looking at them.
After the bull on the wine bottle, now it's cow pee bath foam.
Continue reading "A wee little present " »

Young Farmers are an ingenious lot.
A group of 12 from Devon have just returned from Tanzania where they installed a water pump for the Livestock Training Institute near Arusha.
They had twinned up with the Bicton Overseas Agricultural Trust to ensure running water was provided for the diary unit at the college; this will be used to supply fresh water for the pasteurisation of the milk which will then be sold at the college farm shop.
Continue reading "Water works" »