The Campaign for Responsible Rodenticide Use (CRRU) is an industry-led initiative launched in 2005 to encourage farmers and countryside industries to use rodenticides correctly and ways that minimise exposure to wildlife.

CRRU is made up of seven leading companies involved in the manufacture and marketing of rodenticides in the UK with advice from professional organisations such as Natural England and HSE.

Core to CRRU activities is the widespread promotion of a code of good practice under the banner 'Think Wildlife'.

Members of CRRU are Barrettine Environmental Health, Bell Laboratories, Killgerm Chemicals, Novartis Animal Health, PelGar International, Rentokil Initial and Sorex.

CRRU will be represented at the NPTA Pest-Tech on 5 November 2008.

More details on CRRU and the Think Wildlife campaign can be found on the Think Wildlife website or from the CRRU press office on 07802 672 304.