More details have emerged on the proposed Park and Ride scheme at this year’s Cereals event, with the organisers aiming to have buses running every five minutes.


Date: 9-10 June 2010

Location: Royston, Hertfordshire

Access: From 7am-6pm on Wednesday 9 June

7am-5pm on Thursday 10 June 

The service has been introduced in response to criticism of traffic management at previous events and after a review of several options, Haymarket Exhibitions believes the park and ride shuttle is the best solution.

“We have had years of feedback from visitors saying it is a fantastic event, but ‘you must do something to sort out the traffic problems’,” said Cereals organiser Jon Day.

So this year visitors will be encouraged to book their tickets online and, based on their postcode, they will be allocated to one of three satellite car parks. All are within 15-20 minutes of the showground and will operate a regular shuttle bus service to and from the event.

“Buses will run at least every 10 minutes during peak times and every 15 minutes off peak but our aim is to provide a much more frequent service with buses running in time slots of under five minutes,” he says.

He added that the car park sites have been selected to take traffic from the eastbound A505, the southbound M11 and westbound A505, and will be operational from 6.30am until 7.30pm.

The earlier opening time will also help visitors avoid peak commuter traffic by arriving for an early breakfast.

“We have been working with a traffic consultant and bus operator both of which have experience of running park and ride operations, as well as using local knowledge from host Robert Law to negotiate the parking sites. We are confident that the locations are ideal to alleviate the traffic headaches associated with previous events,” he adds.

Mr Day also stressed that there will be no visitor car-parking on site.

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