China could offer market opportunities for Welsh beef and sheep producers, according to Zhou Xiaoming of the Chinese Embassy.
Speaking at a Farmers Union of Wales meeting to celebrate Welsh food and farming at The House of Lords, Mr Zhou said Wales had a lot to offer the people of China.
“As incomes increase, the Chinese consumer is looking more and more for imported meat products,” he said.
In fact, in the first 11 months of 2009, China imported $7m-worth of pig products and $50m-worth of beef.
“I believe there are more opportunities for UK export to China,” he said.
And following a meeting between DEFRA officials and Chinese representatives last year it was hoped it would not be too long before UK pig meat entered the Chinese markets.
“The door to China is now open to meat products from different countries,” he said.
“We stand ready to help connect you with Chinese markets, not least with Welsh Black beef and mountain lamb.”