Shropshire dairy farmers braved atrocious weather on Thursday (23 March) to protest against poor milk prices.
The action was prompted by Arla Foods’ recent 0.9p/litre price cut and was targeted at customers shopping at Asda, the food processor’s biggest customer.
However, shoppers at other supermarkets were also lobbied, said protest co-ordinator Andrew Bebb.
Details of the nationwide response by milk producers to the protest call are still sketchy but Mr Bebb said farmers and their supporters turned out in force in Shropshire.
“We had an absolutely brilliant response from shoppers,” said Mr Bebb. “They couldn’t believe the low prices we get paid for our milk.”
Free milk supplied by the West Felton Village Dairy was distributed outside Asda’s Shrewsbury branch where local MP Daniel Kawczynski also lent his support.
“Housewife after housewife was asking where they could get locally sourced milk,” said Mr Bebb.
For more protest details see next week’s (3 March) Farmers Weekly.