Noble Foods has launched a new eco-friendly free-range egg called Ecowise.

Everyone knows the importance of the environment and Noble Foods believe that eggs and their packaging should not go unnoticed in this regard. Hence, the company has developed the Ecowise egg concept to provide the environmentally conscious consumer the option to eat greener eggs by choosing a pack that can be recycled and a method of production which is not only free range, but also minimises the effects of carbon dioxide on the planet.

“The Eco project seeks to produce the power each farm needs for lighting, heating and refrigeration through renewable energy sources via the use of wind turbines. Additional foliage and mature trees assist in capturing carbon from the environment but also enrich the range for the hens,” says Finn Cottle, marketing director of Noble Foods.

Ecowise eggs are laid by British hens, eating a cereal-based vegetarian diet and are accredited by the British Lion Code.

Mrs Cottle added: “Noble Foods as a company is planning a range of initiatives to reduce packaging materials and the impact we have on the environment. The packaging on our Ecowise eggs is made from recycled and compostible materials and eventually we would like to take the labels off the pack too.”

Ecowise eggs are available from the Co-op priced at £1.49 for six eggs.