Farmers Weekly interactive has been voted the Business Website of the Year by the Periodical Publishers Association.

The awards, which recognise editorial excellence, took place on 30 June and are seen as the Oscars of the publishing world.

Judges for the PPA Awards were impressed by the way FWi had got farmers involved in forum discussion and sharing pictures online.

They said: “FWi has taken a number of steps to address the specific needs of the farming community, using all the tools currently available to enhance the reader experience.”

It is the third time that FWi has been selected by independent judges as a winner.

In 2008 the site was rewarded for its social media forums on when it beat the Sun‘s website to win the Association of Online Publishers Online Community of the Year award. Farmers Weekly journalists were also named Online Team of the Year a few weeks ago in this year’s AOP Awards.