Farmers Weekly and Yara have teamed up to bring you the 20/20 Vision forum online.
We’ve published information on a whole range of scientific, economic and consumer issues that will affect your business in the years to come.
But that’s not all!
Our industry experts (below) will be visiting the FWi forums to answer your questions.
These dynamic individuals from inside – and outside – the industry give their views on the key areas likely to affect farming businesses in the future.
They specialise in analysis – the trends and turns of the market, the global economy, consumer trends, the environment, science and communication.
What’s their vision?
|SCIENCE – Prof Kathy Sykes, Bristol University|
|Unless the public are engaged with science, Bristol University’s professor of science engagement and communication predicts UK farming will lose out on enormous potential benefits|
|SUSTAINABILITY – Dr Tauni Brooker, ORM2|
|Consumer attitudes dictate today’s and tomorrow’s business. Global warming and energy are simply side issues says sustainability consultant and investment banker, Dr Tauni Brooker|
|THE GLOBAL ECONOMY – Thorleif Enger, Yara CeO|
|A population approaching 8bn and increasing demand for functional foods that provide nutrition and vitamins will give farmers exciting challenges for the future says the head of world-wide fertiliser giant, Yara|
|COMMUNICATION – Karl Schneider, Innovation expert|
|Disease-fighting nanobots and cows in virtual reality headsets are far from pie in the sky, according to Karl Schneider former executive editor of New Scientist and editor of Computer Weekly|
|CONSUMER – Joanne Denny-Finch, Chief Executive of the IGD|
|Health, wealth, ethics and technology will drive what the consumer demands from its food producers in the UK and world-wide|
|ENVIRONMENT – Tricia Henton, Environment Agency|
|Global warming, an increasing energy crisis and waste are key influencers for farm businesses – and farmers need to start addressing those now|
|POLICY – Caroline Drummond, chief executive of LEAF|
|Current policies are not on track to deliver a sustainable UK farming industry that rewards innovation and excellence|
- Creating food values – 20/20 Vision (Caroline Drummond)
- The rules will be second nature – 20/20 Vision (Tricia Henton)
- Digital Technology – 20/20 Vision (Karl Schneider)
- Foodies and Fuellies – 20/20 Vision (Joanne Denny-Finch)
- The global signals – 20/20 Vision (Tauni Brooker)
- Healthy food demands – 20/20 Vision (Thorleif Enger)
- Strategy for science to succeed – 20/20 Vision (Kathy Sykes)